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Landing Page

A short H2 that focuses the page and sets the tone.

Any text at the top of a landing page needs to be short and to the point so users can get to important destinations and info.

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Start with what you want users to notice first.

Content features like this one are useful for a single call to action or to summarize related content and destinations.

A quote that supports the content right above can add some storytelling and social proof of what you're trying to say. These work best when they're one to two sentences, just enough to get the jist.

KJ
Person Lastname Content creator

Cards are great on-page wayfinding tools.

Some destinations are best seen together with their own image and copy.

CTAs can elevate a single idea

When used in the middle of a page like this, you emphasize one idea clearly. In this example, this CTA would relate to the cards above.

We’re getting toward the end now.

This is where you might highlight secondary content or resources. This is a content feature block using a heading, intro, and 2-column layout that groups different resources together.

One group of related content

A short description about this content, how it can help, who it’s for.

Another group of content

A short description about this content, how it can help, who it’s for.

Workers in an office presentation

End of Page CTA for "the last word"

You can use this option at the end of landing pages to get across a last major idea/destination to catch users that scroll all the way here.